Known for its India contemporary-meets-global chic aesthetics, designer Krsnaa Mehta’s home décor and interiors brand, India Circus's website needed a design that matched the artistic ethos of its founder.
To create a seamless experience between the products and the website, identifying the design approach was the key. His work is inspired by the Mughal miniature form. We fused this style with contemporary Indian art forms to create a visual identity for the site. Right down to the buttons, social icons, and the mailer templates, we designed a style guide that happily reflected a consistent design across the user experience life cycle.